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Presentation/Video Production

CIMB Way Forward

Changing brand perspective

Banking, to the eyes of youths, may sound like a boring nine-to-five job with strict hiring conditions. But many don’t know that it’s a versatile and diverse sector with plenty to offer. CIMB looked to us to challenge this misguided perception in today’s youths, particularly university graduates.

Presentation slides, video production

Presentation slide design with creative inforgraphic

Attracting the university graduates

A video reel for school graduates highlighting career insights and opportunities at CIMB

We decided to create an awareness campaign with a PowerPoint presentation and videos comprising CIMB Bank employees offering career insights.

With employees narrating their career opportunities and challenges in an easy-to-understand manner, youths can then imagine a future in the financial industry.

Final Result

Surge in Enquiries

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